wed
10
mar
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GEOGRAPHICAL DISTRIBUTION
Main Cities of the provinces | 956 examples
Abroad | 78 examples
In the provinces | 1040 examples
Metropolitan Area | 3.126 examples
Abroad | 78 examples
In the provinces | 1040 examples
Metropolitan Area | 3.126 examples
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SEGMENTATION BY ACTIVITY
Travel Agencies | 4.281 examples
Service Suppliers | 464 examples
Government and Institutions | 326 examples
Others | 129 examples
Service Suppliers | 464 examples
Government and Institutions | 326 examples
Others | 129 examples
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PUBLISHING CONTENT
The weekly magazine La Agencia de Viajes, pioneer in the region, has been published weekly and uninterruptedly since February 1989, offering information to the professionals of the traveling and tourism industry of Argentina.
Both the quality and volume of the journalistic and commercial information, as well as the additional services it offers to readers, have turned the weekly magazine into the leading publication of the sector.
Its content includes tourist news of interest which is specifically professional: journalist coverage of current professional affairs as well as novelties in the world of companies and their products, new marketing trends, changes in the state policies. Specialized columnists develop topics such as Management, Marketing, Legal Affairs, Advertising and Sales with an approach linked to the problems within the companies of the sector. The publishing content of La Agencia de Viajes is completely independent from the advertiser's.
Both the quality and volume of the journalistic and commercial information, as well as the additional services it offers to readers, have turned the weekly magazine into the leading publication of the sector.
Its content includes tourist news of interest which is specifically professional: journalist coverage of current professional affairs as well as novelties in the world of companies and their products, new marketing trends, changes in the state policies. Specialized columnists develop topics such as Management, Marketing, Legal Affairs, Advertising and Sales with an approach linked to the problems within the companies of the sector. The publishing content of La Agencia de Viajes is completely independent from the advertiser's.
FREQUENCY
Weekly (Mondays).
CIRCULATION
Personalized distribution for mixed subscription to tourist professionals: 5,200* weekly copies audited by the "Instituto Verificador de Circulación" or IVC (Institute in charge of checking circulation.)
The main addressee is the travel agent (83% of the print run).
Estimated readership in relation with the quantity of professionals in the sector: 3 readers per copy.
(* figures of September, 2006)
The main addressee is the travel agent (83% of the print run).
Estimated readership in relation with the quantity of professionals in the sector: 3 readers per copy.
(* figures of September, 2006)
RESERVATION OF SPACE AND DELIVERY OF ORIGINALS
The reservation of space must be made 7 working days before the publishing date and the originals 5 days in advance (consult for any possible changes due to special issues).
The originals and photocromy will be provided by the advertiser or his advertising agency, in case of not having an agency they will be carried out by Ladevi Ediciones at the advertiser's charge. In the latter case, the eventual diagram drawing faults or advertisement mistakes do not have an influence on the invoicing of the advertising space.
If they are not delivered in the corresponding dates, the last advertisement will be repeated or the company logo will be placed in the reserved space.
The originals and photocromy will be provided by the advertiser or his advertising agency, in case of not having an agency they will be carried out by Ladevi Ediciones at the advertiser's charge. In the latter case, the eventual diagram drawing faults or advertisement mistakes do not have an influence on the invoicing of the advertising space.
If they are not delivered in the corresponding dates, the last advertisement will be repeated or the company logo will be placed in the reserved space.
2009 ADVERTISING FEES
Price per color module $63,25 + VAT (10,5%)
Price per black and white module $48,30 + VAT (10,5%)
Discount for contract over a period of 17 consecutive issues or 4 months.
2 pages or 96 modules 5%
4 pages or 192 modules 10%
8 pages or 384 modules 15%
17 pages or 768 modules 20%
Recharges: 25% for preferential placement. 15% for the choice of half an American page.
Condiciones de pago: at the moment of space reservation in cash or by check.
The fees are subject to changes without previous notice and according to the operating and legal conditions, which can be consulted in our offices by those interested.
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1 page (48 modules)
28 x 39 cms.
Color: $3.491,40 + VAT
/ U$S1.043 + VAT
Black and White: $2.666,16 + VAT
/ U$S796 + VAT
28 x 39 cms.
Color: $3.491,40 + VAT
/ U$S1.043 + VAT
Black and White: $2.666,16 + VAT
/ U$S796 + VAT
1/2 page (24 modules)
26 x 18,1 cms.
Color: $1.745,70 + VAT
/ U$S522 + VAT
Black and White: $1.333 + VAT
/ U$S398 + VAT
26 x 18,1 cms.
Color: $1.745,70 + VAT
/ U$S522 + VAT
Black and White: $1.333 + VAT
/ U$S398 + VAT
Junior Page (24 modules)
17,1 x 27 cms.
Color: $2.006,70 + VAT
/ U$S600 + VAT
Black and White: $1.533,90+ VAT
/ U$S458 + VAT
17,1 x 27 cms.
Color: $2.006,70 + VAT
/ U$S600 + VAT
Black and White: $1.533,90+ VAT
/ U$S458 + VAT
1/4 page (12 modules)
12,8 x 18,1 cms.
Color: Not available
Black and White: $665,90 + VAT
/ U$S199 + VAT
12,8 x 18,1 cms.
Color: Not available
Black and White: $665,90 + VAT
/ U$S199 + VAT
1/6 page (8 modules)
8,4 x 18,3 cms.
Color: $582,40 + VAT
/ U$S200 + VAT
Black and White: $444,40 + VAT
/ U$S168 + VAT
8,4 x 18,3 cms.
Color: $582,40 + VAT
/ U$S200 + VAT
Black and White: $444,40 + VAT
/ U$S168 + VAT
1/8 page (6 modules)
8,4 x 18,3 cms.
Color: $N/A Black and White: $436,50 + VAT
/ U$S131 + VAT
8,4 x 18,3 cms.
Color: $N/A Black and White: $436,50 + VAT
/ U$S131 + VAT
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TECHNICAL SPECIFICATIONS
Cut 28x39 cm. / Column 6 columns of 4 cm. each. / Alley 0,4 cm. / Module 4 cm. width, 4,75 cm. de height. / Paper Cover paper in glossy paper 115 gr; interior glossy paper color 80 gr.; interior B/W bond paper 70 gr. / Printing offset print.
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DELIVERY OF ADS
Digital files: at 300 dpi, jpg, pdf or tiff format / Vectorial files: photographs at 300 dpi, typographies turned into curves, formats: eps, pdf, ai or cdr.
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FEES OF DROP-IN ADS
Leaflets and commercial manuals can be distributed together with the weekly magazine. The fees are determined by the segmentation weight and shape of the database.
For further information send us an e-mail to ventas@ladevi.com.
©2010 | Ladevi Ediciones | All rights reserved
